6 Ideas for Creative Tiktok Content
Tiktok has a lot going on, from hashtag challenges to trending dance routines. Thus, there are different ways your brand can join the craze and grow on the platform. Tiktok is among the many social networks and is growing every day. Therefore, this is one of the platforms to join in, especially if you want to reach young audiences. You can increase your TikTok followers and grow your content more. Below are ideas you can try out for your content on TikTok if you are unsure how to get started.
Create a tutorial
Today, there is no reason not to learn how to apply make-up or do other simple skills. You can gain make-up skills from a TikTok tutorial and other social media sites. Not only are the tutorials about beauty but other things as well. Plus, people want to learn something new, especially if you can break it down to a minute or less. Short and quick-cooking tutorials are popular on TikTok. For more in-depth and detailed content, most people prefer YouTube. Another massive subject on TikTok is fitness, with many workout ideas and tips from TikTok creators. Therefore, whatever your brand does or makes, do it on a TikTok tutorial, such as product demos and styling tips, among many others.
Partner with an influencer
It is a creative move to partner with an influencer on your TikTok content. You can connect with their followers and benefit from their unique style and creativity. Choose an influencer you want to partner them and contact them on the same. Get a hashtag to use, and do something to promote the message across your audience and the platform. You can partner with influencers on TikTok in various ways. For instance, account takeovers, hashtag challenges, and endorsements. To know the best influencer to work within TikTok, find the perfect match, be authentic, and measure the impact you will get, among other things. It is not about the most famous influencer but the ideal one for you. So, research more on influencer marketing to know what to expect and go about working with one or more of them.
Create a branded hashtag challenge
Hashtags come in handy on TikTok to help sort and search content. The hashtag challenges are prevalent on the platform. Therefore, as part of a viral trend or campaign, challenges use hashtags to encourage the TikTok audience to create videos on a specific theme. Plus, many companies are using the branded hashtag challenge to push their brand. For the challenge to be successful, make it fun, easy, and have a goal in mind.
Join a viral craze
There is always a viral dance challenge on TikTok. The challenges are around a specific track, a sequence of moves, or both. The trick of participating in the dance craze is to be genuine to avoid looking like a meme. You need to enjoy doing it, or the viewers will not like it. Therefore, embrace the silliness and have fun with your dance challenge. In this way, even though you may not go viral but your team had a good time.
Share an educational video.
Tiktok is not just for irreverent content, for you can share informative content in a way easy to digest. For instance, some doctors have a vast following by making videos about timely topics on various things in their industry, like the coronavirus pandemic. Tiktok is an ideal platform to reach teens and young adults who need information on money, sexual health, and early pregnancies, among other things. So, if your business is socially-minded, you can use the platform to get your message across.
Celebrate special occasions
During special occasions such as international women’s day, you can do a video to celebrate female creators you follow, partner with, or focus on women’s history and rights. Also, special occasions allow you to share meaningful content. Every brand should keep track of upcoming holidays and events. Do it with ease by noting it down on your social media content calendar to plan for them and not miss an opportunity to capture the interest of your audience.
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