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How has Apple gained a competitive edge over the years?

Manufacturer of the iPhone, iPad, iPod, MacBook, and Apple Watch. Apple’s leading-edge technology brand was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Apple was founded to sell Wozniak’s handmade and personal Computer called the Apple1. It is sold without a monitor, keyboard, printer, or case, and they decided to add in 1977). The Apple II revolutionized the computer industry with the introduction of the world’s first full-color graphics. Revenue rose to $ 7.8 million in 1978 to $ 117 million in 1980. Until the end of the 1980s, Apple is doing well, and at the beginning of the 1990s, with the highest sales volume. 

In 1996, Steve decided to make a few changes to the Computer. He allied with Microsoft to create a version of its popular Office software for Mac. This decision became a turning point for the company. Jobs are updated, computers, and introduced the iBook computer (laptop). It has also started producing the mp3 player (iPod) and a software-multimedia player (iTunes). It was Jobs ‘ best move yet. At a time when computers were still a major part of Apple’s music products, such as iPods and iTunes) are one of the most lucrative sectors. 

The Mac is the world’s leading operating system to compete with Windows. However, there are a few things that Apple should pay attention to, such as watches and Tvs. It has its special place in it. In the last couple of years, Apple has shown very good financial results. In 2018, it achieved the highest estimate by $ 1 billion.

Apple’s Mission Statement 

Apple’s goal is to provide its customer with the best user experience, to provide innovative hardware, software and services.” 

Growing the Apple market 

Over the past two years, the company’s revenue growth was mainly due to its products and services, such as the Apple Watch and the AirPods, while its core iPhone business continued to the very good results in all the devices such as the iPhone XR and the iPhone XS. However, it is to increase in 2020 due to the increasing demand for the cheaper iPhone 11, the hardware upgrades, the 11pro, and the possible launch of a 5G phone this year. 

Apple’s sales have increased by 13.5%, from approximately $229 billion in 2017 to $260 billion in 2019 and is projected to grow by 9% to $284 billion in 2020. 

Apple is the first company with a market capitalization of one trillion dollars. 

Brand equity 

One of the reasons for this is the competitive position in comparison to other companies ‘ brand equity. Apple is well-known for providing high-quality products and services to you. It has to be maintained at a level of confidence for many years to come. As a brand, it is how people relate to it, and, of course, the fans will have a lot of feelings for him. Apple has done a great job to make sure that her clients get the best possible experience, and how to shop in stores, how to deal with customer service, and of course, how to pick up a new Apple device. Apple has always distinguished itself with innovative products from its competitors ‘ products. Customers are looking for a new product, and are willing to pay a bonus, the prices for them. Today, Apple is the world’s leading technology brand, with a value of more than $ 200 billion. 

Apple knows how to make her client rather than just meeting their expectations, and that’s what makes them and their customers fall in love with the brand. 

A Premium and a wide range of products 

Over the years, Apple has done an excellent job with a wide range of innovative products, which has led to an increase in the company’s revenue and popularity. The products may vary from the Macbook to the latest versions for the iPhone, iPad, iPod, iPhone, Apple Watch, Apple TV, etc. The iPhone is Apple’s best-selling product, and it makes a significant contribution to the revenue. The new MacBook is the single most important source of funds and revenue. Its range of services also includes the iPhone OS (iOS) operating system, OS X, watchOS, iCloud, Apple Pay, etc. Apple’s premium quality has been the primary driving force behind the company’s development.


The modern world is highly dependent on technology. Companies spend a lot of money on research and development to meet the needs of their customers to develop innovative products. Apple is known to be a highly innovative company from the very beginning. The company has launched the most innovative products globally, including the Mac, iPhone, iPad, MacBook, iPad, iPhone, iPod, iTunes, and others. In 2003, Apple set up the largest share of revenue in research and development. In the fiscal third quarter of 2019, Apple’s $ 4.2 billion on research and development. However, this is the highest amount that Apple has ever spent on research and development in a single quarter of the year. It is spending $ 4.2 billion, Apple’s 7.9 percent of its total revenue in research and development during the quarter. Within the next three years, its R & D spending grew by more than $ 4 billion. However, this has resulted in a very strong financial performance and growth for the company.


The relationship with the customer 

Customer service/can be very useful in today’s era. Each of the company and works with its customers and maintain the loyalty of its customers. Apple tends to focus on making sure that our customers have an unforgettable experience not only to make online purchases. Hands-on technical support to accept all kinds of feedback, be it good or bad. Due to the recognition of the people, that they are complete, and they will work quickly to resolve any problems, and this they will do, everyone will feel appreciated. 

Bonus Prizes 

While maintaining the high prices can lead to a decline in demand, and the market share of the company’s new pricing strategy has proven to be a source of power and profit for you. Made out of a picture of the price and duration of the brand that never compromises with the quality and technology. While maintaining a relatively high price compared to other manufacturers, Apple has made it significantly better than its competitors. Noted for their influence and popularity among the rich people, or people with a high purchasing power. 

All of this has led to the fact that Apple has got an edge over its competitors.

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